360°UX
mobility conference
BACKGROUND
In the rapidly changing world of mobility, constant innovation is crucial. Innovation means progress. Innovations must not only improve the quality of products but should also simplify the operation of the product by the user and even enhance the connection the user has with it.
In the coming decade, and similarly to the consumer electronics sector, the flywheel UX (User Experience) in the automotive industry will change from being functional, over being interactive to being proactive. Anywhere and anytime. In the vehicle, around the vehicle (e.g. through connected and smart devices), and even far from the vehicle (like at home or in the office).
Touch. Voice. Bio.
The time where buttons and displays were the only human-machine interfaces that communicate between the real and the digital world is long gone. Sensors in the passenger compartment and outside of the car are changing the customer experience considerably. Input methods are getting more and more diverse. Vehicles are now listening to users’ voices, watching for their gestures, and even monitoring their reactions and emotions.
Moreover, the expectations users have towards these types of interactions are changing as well: Input methods as well as safety and well-being functions must be highly interactive, gamified, and proactive in recognizing the needs of travelers and offering suitable software-defined functions and products – not only in the passenger compartment, but throughout all touchpoints, such as smartphones, smart homes or offices. This is even more true as vehicles take over more and more tasks and become more autonomous.
A holistic and seamless experience along the entire customer journey, the smart ecosystem and across all the automotive domains.
Customer Journey
Discover how to attract, engage, and delight customers at every stage of their journey.
Smart Ecosystem
Explore the integration of engaging technologies across smart home, smart office and smart mobility.
Cross-Domain Solutions
Cross-Domain Solutions examine the collaborative efforts across key organizational domains at OEMs and suppliers to create an immersive customer centric experience.
Training/Studies Graduated 1992 as MSc Master of Science, Technical University Vienna, in the field of Electronic Control…
Dipl. Ing. Patrice, Reilhac is Research & Innovation Director for the Brain Division at Valeo, a leading worldwide Tier 1 supplier of components and…
As a creator, my aspiration is to breathe life into machines, transforming interactions into experiences filled with warmth and connection, rather than…
Betty Yagis ist UX/UI Strategy Managerin bei Hyundai Connected Mobility und verfügt über mehr als 18 Jahre Erfahrung im Bereich Automotive UX/UI…
AgenticAI in Automotive UX Workshop
AgenticAI has become the forefront when it comes to enhancing the User Experience (UX) and to drive Customer Centricity (CC) in Smart Ecosystems. Based on the success principles for UX and CC participants will work on ideas for design pattern where and how AgenticAI could improve the User Experience.
5 min — Intro + framing
30 min — Group work on one chosen question/topic
5 min — Sharing insights + quick conclusions per team (max. 4 teams of 5 people)
Possible Design Challenges the participants could work on:
1. How could an AgenticAI car dashboard could look like?
2. What kind of AgenticAI orchestrated moments you could envision that would enhance the UX?
3. How can Agentic AI transform the Customer Service & Support Landscape?
4. How could AgenticAI reshape inbound interactions and enforce Service Teams to embrace automation?
5. Use AgenticAI to create Invisible Services with Situatively Relevant Actions. (Services the driver never would ask for, but always would benefit from).
360°UX mobility conference
_Insights - Hear from industry leaders as they provide practical, strategic, and crucial insights into the transformation and evolution of the flywheel UX (User Experience) in the automotive industry, which will change from being functional, over being interactive to being proactive
_Connections - Drive collaboration and build your network of industry connections with ample networking opportunities as we bring the automotive UX, Design, E/E and IT community together.
_Innovation - Explore the latest innovations with our partners showcasing the solutions that are simplifing the operation of the product by the user and even enhance the connection the user has with it.
_UX/HMI designers - are driving forward new methods and tools such as AI to develop the agile work culture needed to keep pace with rapid changes and customer demands and to realize the ambitions of a customer-centric user experience
_Software Developers from the E/E (cockpit, connectivity, connected services, cloud) looking to introduce their workforce to new technologies and upskill their teams
_IT Departments to explore the right digital infrastructure, interoperability and cybersecurity protocols, the process design changes that may be needed to achieve a future-oriented customer-centric user experience
_Sales and Marketing are working on creating sustainable flying wheels from technology and startup partners as well as the necessary training and skills
_Software-, IT Service Providers and Consulting Companies pointing out the way to more seamless exchange across the whole design and development cycle, from the largest OEMs to SMEs.
Customer Experience
_Awareness: Strategies to capture attention and build brand recognition.
_Consideration: Techniques to nurture leads and influence decision-making.
_Purchase: Best practices for seamless and satisfying buying experiences.
_Usage: Enhancing product usability and customer satisfaction.
_Retention: Building loyalty through exceptional service and support.
_Advocacy: Turning satisfied customers into brand ambassadors.
_Smart Home: Connectivity and convenience in everyday living.
_Smart Office: Enhancing productivity and collaboration.
_Smart Mobility: Innovations in and around the mobility space and vehicle connectivity.
_Marketing: Effective campaigns and customer engagement strategies.
_Sales: Optimizing sales processes and customer interactions.
_Product Management: Developing user-centric products and services.
_Cockpit: Enhancing in-vehicle user interfaces and experiences.
_Powertrain: Innovations in vehicle performance and efficiency.
_Body Electronics: Advanced systems for safety and comfort.
_ADAS and AD: Cutting-edge technologies for assisted and autonomous driving.
_Aftersales: Providing compelling post-purchase support and services.
360°UX mobility conference Advisory Board
